“I finally see my training as a system, not a pile of notebooks. Adherence, PRs, e1RM — it's all there, and my coach sees the same thing I see.”
MT
Marcus T.
Powerlifter · 3 yrs lifting
Strength Training OS
AI-Powered Training.
Real Coaching.
Built for Performance.
THOR Strength connects AI workout programming, video coaching feedback, daily tracking, trainer organization, and gym performance visibility into one powerful platform.
- 120k+
- Sets logged
- 98%
- Adherence avg
- 24/7
- AI programming
This week
Push · Pull · Legs
Volume
14.2k kg
Sessions
5/6
Athletes
12
AI generated
Heavy Bench · 5×3 @ RPE 8
Bench Press3 sets
Incline DB3 sets
Triceps Dip3 sets
New PR
Deadlift 210kg
+5kg vs last cycle
Coach feedback
"Drive through your heels — hips rise too fast at lockout."
Coach Mike · 2m
Product
Everything strength needs
One platform for planning, logging, coaching, and analytics.
Plan & log workouts
Templates, supersets, autoregulation.
Real progress
PRs, e1RM trends, weekly volume.
Form feedback
Upload lifts, get coach notes.
Coach your roster
Adherence, comments, weekly reports.
Gym analytics
See engagement across athletes.
Built for the iron
Mobile-first, dark, fast.
AI Workout Builder
Training plans built around you
Five inputs. One adaptive engine. Watch THOR translate intent, anatomy, and equipment into a real program — block by block.
Step 01 — Intent
Start with the goal
Tell THOR what you're chasing. Strength, hypertrophy, athletic power, or general capacity — every block downstream answers to it.
THOR · AI Builder
01 / 05What's the goal?
Build Muscle
Strength
Athletic Performance
Fat Loss
General Fitness
› Selected: Strength — periodized for max output.
Step 02 — Athlete
Your body, your baseline
Height, bodyweight, training age, recovery — the model calibrates load and density to where you actually are, not a template average.
THOR · AI Builder
02 / 05Athlete profile
Height
5'11"
Weight
186 lb
Body fat
14%
Training age
4 yrs
Recovery
High
Age range
25–34
Estimated work capacityHigh
Step 03 — Tools
Train with what you have
Full barbell setup, dumbbells only, a hotel gym — THOR adapts movement selection without diluting the stimulus.
THOR · AI Builder
03 / 05Available equipment
Full Gym
Dumbbells Only
Home Gym
Athletic Facility
Step 04 — Cadence
Fit the week
Three days, five days, a custom split — the AI distributes volume and recovery so each session has a job.
THOR · AI Builder
04 / 05Weekly cadence
3 Days
4 Days
5 Days
Custom
M
TRAIN
T
TRAIN
W
REST
T
TRAIN
F
TRAIN
S
TRAIN
S
REST
Step 05 — Forge
Watch the plan build
Progression curves, accessory pairings, and weekly structure assemble in seconds. You can keep it, tune it, or refine set by set.
THOR · AI Builder
05 / 05Forging your week
LiveMonLower · Squat
~55mBack Squat 5×5RDL 3×8Bulgarian Split 3×10
TueUpper · Push
~58mBench Press 5×5OHP 3×6Dips 3×AMRAP
ThuLower · Pull
~61mDeadlift 4×4Front Squat 3×6GHR 3×10
FriUpper · Pull
~64mWeighted Pull-up 5×5Row 3×8Curl 3×12
SatConditioning
~67mSled Push 6×40mCarry 4×60sCore Circuit
Daily Tracker
Consistency builds performance
Check off every set, watch your week fill in, and keep the streak alive. Adherence — not just intent — is what compounds.
Today · Lower Body
Session in progress
0%
complete
Back Squat
5 × 5 · 315 lb
Romanian Deadlift
4 × 8 · 245 lb
Walking Lunge
3 × 12 · 60 lb
Leg Press
4 × 10 · 450 lb
Standing Calf Raise
4 × 15 · 180 lb
0%
Weekly adherence
5 / 6 workouts
One session left to lock the week.
Current streak
14days on plan
Longest this quarter — keep it alive.
This week
Apr 28 – May 4Mon
Tue
Wedrest
Thu
Fri
Sat
Sunrest
4 completed · 1 scheduledOn track
8-week adherence
+21%Your consistency curve, week over week.
Why it works
Track adherence, not just workouts. Better habits create better results — THOR keeps the structure visible so the discipline gets easier.
Programming
Build programs faster. Coach at a higher level.
Reusable templates, drag-to-assign blocks, and multi-athlete delivery — so you spend less time organizing and more time coaching.
Template
Hypertrophy · Phase 2
Exercise pool
Front Squat
Strength
Pull-Up
Pull
Push Press
Push
Hip Thrust
Posterior
Mon · Push
Bench Press
5 × 5
Overhead Press
4 × 8
Wed · Pull
Barbell Row
4 × 6
Fri · Legs
Back Squat
5 × 5
Romanian Deadlift
4 × 8
Assign to roster
3/5- MRMaya R.Assigned
- JPJordan P.Assigned
- CLChris L.Pending
- SKSam K.Assigned
- DMDevon M.Pending
Duplicate program
Hypertrophy · Phase 2
3 days · 8 lifts
Clone, tweak per athlete, and ship the next phase in seconds.
Built to scale
Build it once, deliver it to your whole roster. Templates, phases, and athlete-specific tweaks — all in one organized workspace.
Coaching
Real coaching. Real feedback. Anywhere.
Athletes upload a lift. Coaches review the rep, drop timestamped cues, and dial in technique — between every session.
Form Review · Coach Lena
Back Squat · Set 3
0:00 / 0:08
4 cues
Athlete upload
deadlift_set2.mp4
Tagged · Conventional Deadlift
Uploading from phone…
Coaching thread
Coaching that goes beyond the workout
Review movement from anywhere. Deliver personalized form corrections. Keep athletes progressing safely between sessions.
Athlete Dashboard
See yourself improve.
Every rep, every PR, every week of consistency — visualized in one premium performance ecosystem built for serious athletes.
9:41THOR
This week
Performance
0%Goal pace
5
Sessions
42k
Volume
3
PRs
New PR
Back Squat · 345 lb
+15 lb in 8 weeks
Heavy SquatMon
Pull DayWed
Bench + AccessoryFri
Strength Progression
8-week trend
+18%
Squat345 lb
Deadlift440 lb
Bench240 lb
Recent PRs
Back Squat
345 lb
Deadlift
440 lb
Bench Press
240 lb
Goals
Squat 365 lb88%
12-week consistency74%
Body fat 12%62%
Body Composition
−2.1 kg80.3 kg
8-week trend
BF · 14.2%
Lean · 68.9 kg
Consistency
42day streak
Last 4 weeks · 19 of 28 sessions logged
Trainer Dashboard
Coach more athletes — without losing connection.
Manage your roster, monitor adherence, review form, and respond to athletes — all from one cinematic coaching workspace built to scale.
Athlete Roster
24 active athletes
Search roster…
MC
Marcus Chen
New PRPowerlifting · Squat 345 lb · 2h ago
94%42
SR
Sarah Reid
On trackHypertrophy · Pull Day · 5h ago
88%21
DA
Diego Alvarez
Follow upPowerlifting · Skipped Bench · 1d
76%6
PS
Priya Shah
On trackAthletic Perf · Sprint Block · 3h ago
91%18
JC
Jamal Carter
MissedHypertrophy · Missed 2 sessions
62%0
ER
Elena Rossi
On trackAthletic Perf · Deadlift PR · 1d
97%33
Grouped by training focusView full roster
Pending Queue
4 to review
Marcus Chen
Squat form review · 0:42
Sarah Reid
Weekly check-in submitted
Diego Alvarez
Asked about deload week
Priya Shah
Hip thrust setup · 0:28
Roster Adherence
This week
82%
+6% vs last
18
On track
4
Follow-up
2
Missed
M
T
W
T
F
S
S
Program Assignment
Hypertrophy · Phase 2
Upper / Lower · 6 wks
12 sessions · progressive overload
Assigning to
MC
SR
DA
PS
+8
Assigned to 12 athletes
Athlete Chat
Sarah R.
SR
Reply to Sarah…
24 active threadsInbox
Gym Owner Dashboard
Know what's happening inside your gym.
Operational intelligence for modern gyms. Monitor coaches, track engagement, and run your facility with data-driven confidence.
Active Members
0+12%
Weekly Adherence
0%+6%
Retention (90d)
0%+3%
Sessions / Week
0+18%
Workout Completion
Gym-wide trend · 8 weeks
91%
+19% vs start
Logged
1,134
Skipped
113
Streaks
68
Trainer Activity
4 active coaches
AM
Alex Morgan
96%1842 sessions
JL
Jordan Lee
91%1436 sessions
RP
Riley Park
88%2251 sessions
SO
Sam Okafor
79%1128 sessions
Coaching responsivenessAll trainers
Engagement Heatmap
8 weeks · roster
Less
More
Insight
Tuesday & Thursday evenings drive 38% of weekly volume.
Member Retention
Last 90 days
0%retained
Avg streak23 days
Re-engaged17 members
Peak Activity
Today's traffic
6a
9a
12p
3p
6p
9p
Peak window
5:30 – 7:00 PM
Concurrent
62 athletes
Floor capacity 78%View day
Exercise Library
Find the right movement instantly
A deep, intelligent ecosystem of movements — searchable, organized, and built for flexible programming.
⌘K
Back Squat
Quads · Glutes · Barbell · Squat
Intermediate
Bench Press
Chest · Triceps · Barbell · Push
Intermediate
Deadlift
Posterior Chain · Barbell · Hinge
Advanced
Power Clean
Full Body · Barbell · Hinge
Advanced
Pull-Up
Back · Biceps · Bodyweight · Pull
Intermediate
Filters
Muscle
ChestBackQuadsHamstringsGlutesShouldersCore
Equipment
BarbellDumbbellCableMachineBodyweightBands
Pattern
SquatHingePushPullCarryRotation
Level
BeginnerIntermediateAdvanced
Browse
Organized by training intent
Strength
412 movements
Hypertrophy
386 movements
Mobility
142 movements
Conditioning
198 movements
Olympic
76 movements
Power
124 movements
Athletic
168 movements
Core
94 movements
Movement preview
Conventional Deadlift
Hinge · Posterior Chain · Barbell
Primary
Glutes
Secondary
Hamstrings
Pattern
Hip Hinge
Coaching cues
- • Brace · take air into the belly
- • Wedge between bar and floor
- • Push the floor away · finish tall
Smart substitutions
Back SquatGoblet Squat
Bench PressDB Floor Press
DeadliftTrap Bar Deadlift
Pull-UpLat Pulldown
Connected Ecosystem
One ecosystem for the entire iron room
Athletes, trainers, and gym owners — connected, synchronized, and operating from one source of truth.
Athlete
Trains. Logs. Improves.
Trainer
Programs. Reviews. Coaches.
Gym Owner
Oversees. Scales. Optimizes.
Workout completed
Athlete → Trainer
Live
Athlete
Today's session
Adherence78%
Push Day · 6 lifts logged
Trainer
Coaching queue
5pending reviews
Gym Owner
Roster engagement
Active this week62%
Synced across 12 trainers
One unified ecosystem
Athletes, trainers, and gyms operate inside a single connected platform.
Synchronized visibility
Performance, adherence, and engagement update across every dashboard in real time.
Connected coaching
Feedback, programming, and accountability flow naturally between every user type.
Built for every role
Wherever you stand in the iron room
Athletes, trainers, and gym owners — each get a platform built around how they actually work.
For Athletes
Train smarter. Track everything.
Personalized programming, real coaching feedback, and progress you can see.
Today · Push Day Live
Bench PressPR +5lb
Weekly adherence92%
- AI programmingWorkouts built around your goals.
- Real progressPRs, e1RM trends, weekly volume.
- Coach feedbackForm notes on every lift.
- Stay accountableAdherence streaks that motivate.
For Trainers & Coaches
Scale coaching. Stay connected.
Program, review, and coach more athletes — without losing the personal touch.
Coaching queue14 active
A. Carter · Push Day
M. Reyes · Form review
K. Singh · Programming
- Programming workflowsTemplates, supersets, autoregulation.
- Athlete oversightAdherence and engagement at a glance.
- Feedback queueCentralized review of every lift.
- Roster managementOrganize clients, plans, and notes.
For Gym Owners & Operators
See your gym. Run it better.
Operational visibility, trainer accountability, and member engagement — unified.
412
Members
78%
Adherence
94%
Retention
Weekly engagement+12%
- Engagement analyticsMember activity, gym-wide.
- Trainer oversightCoaching responsiveness and load.
- Retention insightSpot at-risk members early.
- Operational intelPeak hours, capacity, trends.
One connected ecosystem. Three tailored experiences.
Inside the platform
A full ecosystem, fully built
Athlete experiences. Coaching workflows. Operational intelligence. See it for yourself.
thor.app/clients
Trainer
Roster · 28 athletes
14 reviews
This week
Active
26+2
Adherence
84%+6%
Reviews
47this wk
Athlete activity
Avery Carter92%
Marco Reyes78%
Kiran Singh65%
Lena Voss48%
Manage your entire roster — adherence, reviews, and programming, in one operational view.
Athlete · Mobile
Built for the floor, not the desk
e1RM Trend
Squat · 405 lb
12
PRs
+18%
Vol
14
Wks
Progress
Today
Push Day · Week 3
Bench Press
Overhead Press
Incline DB
Adherence
92%
Today's Session
Coach · Live
Lock in the brace before unrack. Bar path is drifting.
Got it — running it back at 315.
Cleaner. Add 10 next set.
Reviewing your set 3 video…
Coach Thread
1.2M+
Lifts logged
84K
PRs hit
32K
Form reviews
11K
Sessions/wk
Explore the platform
Every capability, intelligently organized
Browse the systems that power athletes, coaches, and gym owners — all inside one connected ecosystem.
AI Intelligence
AI Workout Builder
Describe a goal — get a structured split with progression baked in.
- Goal-aware programming
- Auto-progression logic
- Editable in seconds
Explore
Athlete Performance
Daily Tracking & Adherence
Every set, rep, and PR — captured in a flow built for the floor.
- One-tap set logging
- Adherence streaks
- Volume + e1RM trends
Explore
Coaching Systems
Video Form Feedback
Upload a lift, get framed coaching notes from your trainer.
- Frame-precise comments
- Side-by-side review
- Threaded responses
Explore
Coaching Systems
Trainer Operations
Manage your full roster — adherence, reviews, and programming in one view.
- Roster oversight
- Coaching queue
- Weekly reports
Explore
Gym Operations
Gym Operational Intelligence
Engagement, retention, and trainer activity — executive visibility.
- Member engagement
- Trainer accountability
- Peak-hour analytics
Explore
Athlete Performance
Movement Library
A deep, searchable exercise ecosystem with smart substitutions.
- Filter by pattern
- Equipment swaps
- Coaching cues
Explore
Coaching Systems
Coach ↔ Athlete Messaging
In-context conversations tied to lifts, sessions, and reviews.
- Session-linked threads
- Read receipts
- File + clip share
Explore
AI Intelligence
Performance Analytics
PRs, e1RM curves, and weekly volume — visualized cleanly.
- Lift-by-lift trends
- Compare phases
- Auto-deload signals
Explore
Coaching Systems
Template Builder
Compose programs visually — supersets, blocks, autoregulation.
- Drag-and-build
- Reusable blocks
- Assign in one tap
Explore
Athlete Performance
Accountability System
Streaks, check-ins, and gentle nudges that keep athletes showing up.
- Smart reminders
- Streak preservation
- Weekly recap
Explore
Why THOR is different
Not another tracker. An ecosystem.
Most fitness apps log workouts in isolation. THOR connects athletes, trainers, and gyms inside one intelligent operating system.
Most fitness apps
FragmentedLogger app
isolated workouts
Chat tool
messages drift
Spreadsheet
manual analytics
THOR
ConnectedOne ecosystem
athletes · trainers · gyms
Shared context
every role connected
Unified data
one source of truth
Most apps track. THOR connects athletes, coaches, and operators inside a single intelligent system.
The difference
One ecosystem. Every role. Operationally intelligent.
Trusted in the iron room
Real athletes. Real coaches. Real gyms.
The people building strength inside the THOR ecosystem — in their own words.
Athlete
“The accountability is what changed it for me. Knowing my coach can see if I skipped a session keeps me honest in a way no other app did.”
PS
Priya S.
Hybrid athlete
“Logging takes seconds. Progress is obvious. I've added more weight to the bar in six months than I did the year before.”
DR
Devon R.
Intermediate lifter
“I used to bounce between spreadsheets, DMs, and a programming tool. THOR replaced all three. My roster is finally in one view.”
AM
Coach Alex M.
Strength coach · 40+ clients
“Templates, in-context feedback, weekly reports — the workflow scales without losing the human side of coaching.”
JL
Coach Jordan L.
Online coach
“Form review with video and notes is a game changer. Athletes get real coaching between sessions, not just a thumbs up.”
RK
Coach Riley K.
Performance coach
“For the first time I can actually see engagement across the floor — who's training, who's drifting, which coaches are dialed in.”
SD
Sam D.
Owner · independent strength gym
“Operational visibility we never had. Retention conversations are based on data now, not gut feel.”
LV
Lena V.
Director of operations
“Trainers, athletes, and the business side finally live in one ecosystem. It's the operating system the gym was missing.”
MB
Marco B.
Gym owner · 2 locations
4.9
Avg. ecosystem rating
Athletes · Trainers · Gyms
92%
Weekly adherence
Across active rosters
3×
Coach capacity
Reported by trainers
1 OS
For every role
One connected ecosystem
Pricing
Pricing built for athletes, trainers, and gyms.
THOR's pricing is being finalized. Create an account now to explore the platform and be first to access launch pricing when plans go live.
Athlete
Coming soon—Pricing TBA
For individuals who want smarter programming, real accountability, and progress they can see.
- AI-powered workout recommendations
- Daily workout tracking
- Progress and PR tracking
- Exercise library access
- Video upload for coach feedback
- Goal and body composition tracking
Create Athlete Account
No payment required. Early access when plans go live.
Trainer
Coming soon—Pricing TBA
For coaches who want to organize athletes, build reusable programs, and scale coaching operations.
- Client management tools
- Workout template builder
- Multi-athlete program assignment
- Adherence monitoring
- Video feedback workflows
- Coaching communication tools
Start Coaching with THOR
No payment required. Early access when plans go live.
Gym
Coming soon—Pricing TBA
For gyms that want trainer oversight, member engagement visibility, and operational intelligence.
- Gym owner dashboard
- Trainer activity visibility
- Member engagement analytics
- Retention indicators
- Usership data
- Operational reporting
Explore Gym Access
No payment required. Early access when plans go live.
Create Account
Start with the role that fits you best. Pricing details will be added as THOR's launch plans are finalized.
Start your THOR journey
The future of connected fitness starts here.
THOR brings athletes, trainers, and gym operators together into one intelligent coaching ecosystem. Build smarter, train smarter, coach smarter.
Early access available now · Pricing plans coming soon · Start with the role that fits you best