Pricing · In development

Flexible pricing built for athletes, trainers, and gyms.

THOR is a connected ecosystem with future pricing structures designed for individuals, coaches, and operational teams. Plans are being finalized — create your account now to lock in early access when launch pricing goes live.

No card required Early access ready Role-based plans

Plan ecosystem

Preview

Athlete

Personal training OS

Coming soon

Trainer

Coaching operations

Coming soon

Gym

Operational intelligence

Custom
Enterprise & teamsTalk to us →

Role-based plans

Plans designed for distinct workflows.

Athletes, trainers, and gyms each operate differently. THOR's pricing structure is being designed around how each group actually works.

Athlete
Personal plan

Coming soon

For individuals who want smarter programming, accountability, and visible progress.

  • AI-powered workout recommendations
  • Daily training & PR tracking
  • Exercise library access
  • Video upload for coach feedback
  • Goal & body composition tracking
Create Athlete Account

No payment required · Pricing finalized at launch

Most flexible
Trainer
Per-coach plan

Coming soon

For coaches who want to organize athletes, build reusable programs, and scale operations.

  • Client roster management
  • Reusable workout templates
  • Multi-athlete program assignment
  • Adherence monitoring
  • Video feedback workflows
  • Coaching communication tools
Start Coaching with THOR

No payment required · Pricing finalized at launch

Gym
Operational plan

Custom pricing

For gyms that want trainer oversight, member visibility, and operational intelligence.

  • Gym executive dashboard
  • Trainer accountability scorecards
  • Member engagement analytics
  • Retention indicators
  • Operational reporting
Explore Gym Access

No payment required · Pricing finalized at launch

Compare plans

What's included where.

A clear look at how capabilities scale across athlete, trainer, and gym ecosystems.

Athlete

Training & programming

  • AI workout recommendationsIncluded
  • Workout templatesPersonal
  • Exercise libraryIncluded

Coaching operations

  • Client roster management
  • Multi-athlete program assignment
  • Video form review workflowsUpload

Operational intelligence

  • Executive dashboards
  • Trainer accountability scorecards
  • Engagement & retention analytics
Trainer

Training & programming

  • AI workout recommendationsIncluded
  • Workout templatesReusable
  • Exercise libraryIncluded

Coaching operations

  • Client roster managementIncluded
  • Multi-athlete program assignmentIncluded
  • Video form review workflowsReview

Operational intelligence

  • Executive dashboards
  • Trainer accountability scorecards
  • Engagement & retention analyticsRoster
Gym

Training & programming

  • AI workout recommendationsIncluded
  • Workout templatesOrg-wide
  • Exercise libraryIncluded

Coaching operations

  • Client roster managementIncluded
  • Multi-athlete program assignmentIncluded
  • Video form review workflowsReview

Operational intelligence

  • Executive dashboardsIncluded
  • Trainer accountability scorecardsIncluded
  • Engagement & retention analyticsOrg-wide

What makes our pricing different

Pricing built around real workflows.

Built for scale

Pricing architecture designed to grow with monthly, annual, team, and enterprise plans.

Transparent by design

No fake discounts, no urgency tactics. Pricing is clearly in development and will be honest at launch.

Early-access ready

Create your account now and explore the platform. You'll be first in line when plans go live.

One connected ecosystem

Athletes, trainers, and gyms share one infrastructure — pricing reflects that integration.

Enterprise & future plans

Custom & enterprise

Multi-location gyms, large coaching teams, and franchise operators.

For organizations with custom workflows, dedicated onboarding, advanced analytics, and operational integrations. Enterprise pricing will be tailored to your structure.

Create AccountEnterprise contact — coming soon

Dedicated onboarding

White-glove

Multi-location

Supported

Custom analytics

Available

SLA & support

Tiered

FAQ

Pricing questions, answered.

A quick overview of how THOR's pricing structure is being designed.

Pricing is currently in development. Plans will be published as THOR moves into its launch window. Create an account to be notified first.

Get started

Join the connected THOR ecosystem.

Create your account and explore the future of intelligent programming, accountability, coaching, and operational visibility.

Early access available now · Launch pricing coming soon