Pricing · In development
THOR is a connected ecosystem with future pricing structures designed for individuals, coaches, and operational teams. Plans are being finalized — create your account now to lock in early access when launch pricing goes live.
Plan ecosystem
PreviewAthlete
Personal training OS
Trainer
Coaching operations
Gym
Operational intelligence
Built to Grow With You.
Every paid coach plan includes every THOR feature. Choose the plan based on the number of Active Athletes you coach today — you can upgrade at any time.
Best for individual athletes
Train at your best with the full THOR toolkit.
1 Month FREE. Cancel anytime during your trial. Automatic billing begins after your trial ends.
Training
Progress
Perfect for new coaches
Everything you need to start coaching.
1 Month FREE. Cancel anytime during your trial. Automatic billing begins after your trial ends.
Every THOR Feature Included
Built for growing coaching businesses
Scale your coaching with more athlete capacity.
1 Month FREE. Cancel anytime during your trial. Automatic billing begins after your trial ends.
Every THOR Feature Included
Designed for established coaching businesses
Maximum athlete capacity for growing teams.
1 Month FREE. Cancel anytime during your trial. Automatic billing begins after your trial ends.
Every THOR Feature Included
The only difference between Coach Launch, Coach Growth, and Coach Pro is the number of Active Athletes included. Upgrade at any time as your coaching business grows.
1 Month FREE. Cancel anytime during your trial. Automatic billing begins after your trial ends.
EVERY FEATURE INCLUDED
Every paid plan ships the full THOR platform.
CANCEL ANYTIME
No contracts. Cancel with one click.
AI-POWERED COACHING TOOLS
AI programming, nutrition, video review, and coach insights built in.
TRAINER SUPPORT
Real humans. Real help. When you need it.
Cancel anytime. No contracts. No hidden fees.
Compare plans
A clear look at how capabilities scale across athlete, trainer, and gym ecosystems.
Training & programming
Coaching operations
Operational intelligence
Training & programming
Coaching operations
Operational intelligence
Training & programming
Coaching operations
Operational intelligence
What makes our pricing different
Built for scale
Pricing architecture designed to grow with monthly, annual, team, and enterprise plans.
Transparent by design
No fake discounts, no urgency tactics. Pricing is clearly in development and will be honest at launch.
Early-access ready
Create your account now and explore the platform. You'll be first in line when plans go live.
One connected ecosystem
Athletes, trainers, and gyms share one infrastructure — pricing reflects that integration.
Enterprise & future plans
Custom & enterprise
For organizations with custom workflows, dedicated onboarding, advanced analytics, and operational integrations. Enterprise pricing will be tailored to your structure.
Dedicated onboarding
White-glove
Multi-location
Supported
Custom analytics
Available
SLA & support
Tiered
FAQ
A quick overview of how THOR's pricing structure is being designed.
Get started
Create your account and explore the future of intelligent programming, accountability, coaching, and operational visibility.
Early access available now · Launch pricing coming soon